Sponsorship & strategic partnership

Commercial partnerships

A commercial partnership with Tivoli Gardens connects your business with over 4 million annual guests, allowing you to engage your target audience within a unique and unforgettable setting.

Become an integral part of the guest experience and align your brand with the magic of Tivoli Gardens! The possibilities are endless, and we’re eager to help you achieve your goals.
Contact us at business@tivoli.dk

Leverage one of Denmark’s most iconic brands

For over 180 years, Tivoli Gardens has held a special place in the hearts of Danes – and we’re much more than just an amusement park! We are a cultural hub, hosting 24 Friday Rock concerts at the Open-Air Stage and selling 400,000 tickets annually for performances in the Tivoli Concert Hall and Glass Hall Theatre.

We’re also Copenhagen’s largest dining destination, featuring more than 25 restaurants where guests can immerse themselves in the warm atmosphere, sparkling lights, and unique charm of the Gardens.

Tivoli Gardens is for everyone! With broad appeal across the park and a high-end experience at Nimb, we attract a diverse and valuable audience, perfect for brands seeking wide-reaching engagement.

With its enduring appeal and diverse events calendar, Tivoli Gardens offers partners year-round opportunities to activate commercial rights and engage with our audience.
For the business sector, we offer exclusive venues such as Nimb and Nimb Roof for client events, annual meetings, general assemblies, and more. Additionally, our Business Club, with over 200 member companies, has been an exclusive community for Danish businesses since 2005.

On the digital front, Tivoli Gardens connects with nearly one million subscribers across newsletters and social media, offering partners unique opportunities to engage with target audiences in collaboration with us – through competitions, promotions, and more.

By partnering with Tivoli Gardens, your company will align with one of Denmark’s most powerful brands, recommended by 94% of guests, who associate it with values like: charming, fun, worth the extra cost, customer-oriented, high quality, honest, etc.

Tivoli partnerships – tailored to your needs

Your goals and needs are our top priority. With years of experience building successful partnerships at Tivoli Gardens, we're ready to help you achieve your vision.

Let's explore the possibilities together. Whether you're interested in one of the categories below or something entirely new, we're happy to offer a no-obligation conversation.

Branding Rights: Feature Tivoli’s iconic imagery in your marketing campaigns.
Ticket Promotions: Offer Tivoli Gardens admission tickets, Ride Passes, and Tivoli Gold Passes as prizes in your contests and giveaways.
Joint Communication: Connect with Tivoli’s audience through our on-site activations and social media channels.
Program Integration: Become part of the Tivoli experience. Sponsor popular programs like Royal’s Friday Rock concerts or the HTH Live Kitchen at the Tivoli Food Festival.
Exclusive Events: Host clients at product launches or create a magical evening with a private event during Friday Rock.

We look forward to hearing from you.

Young child in Tivoli wearing a red HTH apron, playing with toy kitchen equipment.

Royal Unibrew

Royal Unibrew is Tivoli's exclusive supplier of beer and soft drinks.

HTH

HTH sponsors the Live Kitchen during the Tivoli Food Festival.

Pepsi Max

Pepsi Max is the main sponsor of the MINT music program.

Q-Park

Q-Park is one of Denmark's largest parking companies and has since 2005 owned and operated open parking lots and high-quality parking garages in central locations. Q-Park is the parking provider for Tivoli A/S and has parking facilities at Vesterport and other facilities around Tivoli.

Husqvarna

Husqvarna is the world's leading producer of customer friendly quality tools for woods, gardens and parks. Husqvarna is Tivoli's garden equipment partner.