Monday, September 22, 2014

Tivoli Gardens Extends Halloween Season

Copenhagen’s Tivoli Gardens is reaching out to Europe by extending the Halloween themed autumn season for an extra week. Danes and tourists alike have embraced this foreign festival, making it the historic amusement park’s busiest season which now runs for three weeks, from 10 October – 2 November.

We believe that Halloween in Tivoli still has the potential to grow,” states Dorthe Weinkouff Barsoe, Vice President, Tivoli Branding & Communications. “Since opening for the first time in 2006 attendance has increased every year. By including the extra week, Halloween in Tivoli covers the school holidays in most Northern European countries. We are convinced that Tivoli Gardens can attract more tourists from neighbouring countries such as Sweden, Germany and the United Kingdom.”   

Barsoe’s conviction is backed by the history behind Tivoli’s Christmas season, which quickly became a reason to travel to Copenhagen in December and led to a rejuvenation of the whole city as a Christmas city break destination.

Halloween in Tivoli was open for 17 days in 2013. Attendance was 417,000, equating to an average attendance per day of 24,500 people. For comparison, attendance during the school summer holidays varies during the week from 14,000 on a Monday to 30,000 on a Friday. Halloween in Tivoli is therefore the busiest season in the sense that attendance is high for many consecutive days.

In 2006, when Halloween in Tivoli opened for the first time, attendance was 250,000.

About Halloween in Tivoli
Tivoli has a Danish take on this Irish/American holiday. Halloween decorations include 20,000 real pumpkins, autumn flowers and harvest paraphernalia in tableaux throughout the gardens. The restaurants and shops will tempt you with hot soups, pancakes, warm beverages and an abundance of trinkets and gift items. The rides either dare you to test your courage or invite you to settle down to some old-time fun. The entertainment is in a league of its own with Tivoli’s heroes and witches posing for photos, chatting with guests or performing shows throughout the day. At night Tivoli turns scarier, as the Haunted House opens and the Zombie Dance Show begins.
The Danish Giant Pumpkin Championships are held on 11 October.
25 October is Monsters’ Night Out (visitors dress up) and on
31 October there is a Halloween celebration.

Open from 10 October – 2 November

About Halloween traditions in Denmark
Halloween is not traditionally a Danish holiday, but is known mainly from American movies and television. The first Halloween celebrations began in the 1990s, mainly with jack o’ lanterns on doorsteps, and gradually also dressing-up parties in kindergartens, etc. Halloween trick-or-treating, which used to be customary only at Lent, has also become quite common in Denmark. The opening of Halloween in Tivoli (in 2006) has matured the market for Halloween celebrations in Denmark. These days, pumpkins and Halloween decorations are on sale from 1 – 31 October throughout Denmark.

Media contact: Ellen Dahl,
Tivoli Branding & Communications
ed@tivoli, +45 22725600